![]() H.264 is a video compression technology, or codec, that was jointly developed by the International Telecommunications Union (as H.264) and International Organization for Standardization/International Electrotechnical Commission Moving Picture Experts Group (as MPEG-4 Part 10, Advanced Video Coding, or AVC). ![]() This article discusses H.264 and competitive technologies from these perspectives. Other factors to consider include comparative quality against other available technologies, like Google’s WebM, as well as the general availability of decoding capabilities on target platforms and devices. However, many uses of H.264 are subject to royalties, something that should be considered prior to its adaption. ![]() H.264 is the most widely used codec on the planet, with significant penetration in optical disc, broadcast, and streaming video markets. ![]() This is an installment in our ongoing series of " What Is.?" articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry.
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